The Power of Eye Contact in Guest Service
Part of the series: F&B Insights for Future Hoteliers In hospitality, not every interaction requires words. Sometimes, a simple eye contact is enough to acknowledge a guest and make them feel noticed. It is one of the most subtle yet powerful tools used in guest service. There is a commonly followed guideline in hospitality known as the 10:5:1 rule. When a guest is about 10 feet away, a staff member should make eye contact to acknowledge their presence. At 5 feet, a warm smile should follow, and at 1 foot, the guest should be greeted. Though simple, this practice helps create a positive first impression and ensures that the guest feels recognized from the very beginning of their experience. I remember learning this during a training session conducted by my General Manager. What stood out was how such small gestures, when practiced consistently, can set the tone for the entire dining experience. It is not just about greeting but about being aware and attentive at all tim...